The brand that saw the biggest jump week over week was @Pepsi as @theweeknd was announced as the #PepsiHalftime performer for #SBLV.
Compared to the avg post from @NFL this season, the announcement got 8.5x more engagements on Facebook & 3.4x more on Twitter.
The top corporate partners in the #NFL ranked by value earned on sponsored digital content during Week 9
Highlighted by the announcement of the #PepsiHalftime show, a thread of what stood out this week from a partner activation perspective:
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